---
title: DEN Startup Week - What Investors Are Actually Thinking
description: A video of our Denver Startup Week presentation, What Investors Are Actually Thinking. This session featured our CEO Scott Brown along with real investors as they heard pitches and measured their brains in real time using Immersion.
image: https://hi.getimmersion.com/hubfs/DSW%20Investors%20Brains.png
---

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# Denver Startup Week

#### What Investors Are Actually Thinking - October 4th, 2021

This session featured serial startup founder (and Immersion CEO) Scott Brown and his team as they discussed the neuroscience behind successfully pitching to investors and presented live neurological data of our panel on screen in real-time!

Imagine leaving an investor meeting and knowing exactly how great it went. And what action they will take! After 20+ years of neuroscience research, Scott and his team discovered the neurological state of Immersion that predicts outcomes with over 80% accuracy. That science helps determine exactly how and what to say to inspire action in your audience. Including investors! As a nine time startup founder, Scott uniquely knows how to apply this information to a successful pitch strategy in an investor meeting.

On stage, Scott featured a panel of investors whose brains were measured in real-time as we projected the results to the audience. The audience watched brain states ebb and flow on screen and learned as we tested myriad methods of pitching and talked through the most successful - and cringeworthy -things startups do in a pitch.

 

## GET YOUR PITCH RIGHT. 

Tap into Immersion for a science-based understanding of what makes a successful pitch, including tangible tips that will make us all better in the pitch room!

 

Want to check it out on your own pitch?

Record your pitch, ad or product demo and upload the link [here](https://www.getimmersion.com/?hsLang=en). Within 1-2 days you‘ll receive an analysis how a random panel responded to your content. If you like to target specific audiences, sign-up for a free trial [here](https://www.getimmersion.com/?hsLang=en). 

If you have any additional questions, [please get in touch! ](https://www.getimmersion.com/contact-us?hsLang=en)

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